Our Unique Business Model

The sustained success of Mirage Leisure and Development is largely dependent upon the success of the businesses we leave behind. For this reason our business approach is unique in that we view our clients' businesses as our own. Working with our clients and their operators, we establish an integrated design and financial model, assessing the viability of the investment after due consideration of the commercial market conditions, regional sensitivities and target market.

Once the business model and an associated budget are approved by the client, we apply our creative expertise and a disciplined development process to each of the development phases. This ensures that the project is delivered within the agreed design, budget and programme parameters.

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If desired, we go a step further to make sure that we not only hand over a completed project, but also a fully operational business unit. While construction is underway, Mirage Leisure and Development oversees the set up and management of this unit to support the overall project. This includes important components such as sales and marketing, legal, facilities management and corporate finance.

Single point of responsibility

Our approach is tailor-made to each project, but is guided by the four cornerstones of our company:

  • International Expertise
  • Commercial Astuteness
  • Integrity and Professionalism
  • An "Open Book" Policy