Our Unique Business Model
The sustained success of Mirage Leisure
and Development is largely dependent
upon the success of the businesses we
leave behind. For this reason our business
approach is unique in that we view our
clients' businesses as our own. Working
with our clients and their operators, we
establish an integrated design and
financial model, assessing the viability of
the investment after due consideration
of the commercial market conditions,
regional sensitivities and target market.
Once the business model and an
associated budget are approved by the
client, we apply our creative expertise
and a disciplined development process
to each of the development phases. This
ensures that the project is delivered within
the agreed design, budget and
programme parameters.
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If desired, we go a step further to make
sure that we not only hand over a
completed project, but also a fully
operational business unit. While
construction is underway, Mirage
Leisure and Development oversees the
set up and management of this unit to
support the overall project. This includes
important components such as sales and
marketing, legal, facilities management
and corporate finance.
Single point of responsibility
Our approach is tailor-made to each
project, but is guided by the four
cornerstones of our company:
- international expertise
- commercial astuteness
- integrity and professionalism
- an "open book" policy